In today’s digital age, having a strong online presence is a crucial component for your brand and business. However, knowing where to start and the best methods to engage your target audience can be intimidating.
To help, here is a quick and useful summary on how to build your online presence.
Build a solid website
Having a website is the most important component to establish your presence. It is your digital platform where people can go to learn more about what you have to offer, and are able to connect with you.
And while some people think social media may actually take over from a website, websites still hold a lot of credibility, especially when there is significant relevant content
In the online world it is your first impression, so make sure it gives off the right vibe.
Make sure the design and layout of your online hub is clear, striking and consistent. No one is interested in a cluttered home page with spelling errors and broken links. Keep it professional and keep your portfolio updated as it will (ideally) be viewed by your future clients.
SEO optimization
SEO is also fundamental to make your content stand out from your competitors. You could have amazing content to offer but none of it will have any impact if your webpage isn’t viewed by the correct audience. Make sure you’re using trending keywords to lead to more page views and engagement.
Provide value to your audience
Providing consistent value to your audience is a sure way to attain credibility and effective relationships. Whether it’s a blog, podcast, video or e-book, make sure it’s consistent and shareable. This will not only attract loyal clients but it will also build a niche for yourself, which is important for your online presence.
Build social relationships
One of the best things about the Internet is the ability to build expansive relationships with people from all over the world.
Make the effort to engage with your audience on social media and spark a conversation to increase your visibility and following. Start with dedicating 10-30 minutes each day to genuinely comment, like and share on other peoples accounts.
You never know what you might learn and gain from developing relationships with like-minded people.
Ask for reviews
People pay a lot of attention to what other people have to say about you. Make it your goal to ask for reviews from your clients on Facebook and Google and ensure you have these reviews and testimonials on display when people visit your website.
What is YOUR advice to build an effective online presence? What’s one thing that worked best for you? We would love to hear your thoughts in the comments section below!
